Madrid: Running the Race with Trends

I would say the biggest surprise coming out of the Madrid training is the growing importance of Revenue Maximization. Revenue assurance for churn, rate plan assurance and new product development seems to have become standard procedure for RA departments almost overnight. Everyone coming to the trainings agrees that most telcos are now intent on moving toward this kind of revenue assurance. This is quite a revelation, because a very short time ago people were insisting that these things would never be in the scope of revenue assurance.

Yet in such a brief period, things have turned around and revenue maximization is a discipline nobody questions. When we added this information into the standard last year, it was speculative. However, this new insight and shift in practice makes it clear that the scope of revenue assurance is growing rapidly. We are constantly running a race to ensure there are standards and procedures to deal with emerging trends, as well as the expanding scope of revenue assurance practice.